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What Affects Google Ads Performance More Than You Think

discussing the Google Ads Performance Factors

Targeting, Ad copy, and landing page experience are the Google Ads performance factors that affect your results more than your budget does. And without those fundamentals in place, increasing ad spend just amplifies the issue. What makes this frustrating is that you won’t always spot these issues by looking at your account. The ads are…

Simple Ad Changes That Make a Big Difference in Lead Quality

Improving Lead Quality

According to WordStream research, the average conversion rates for Google Ads across industries sit at just 3.75 per cent. When you look at the numbers, it’s almost 96 out of every 100 clicks that never turn into customers or leads. For this problem, most businesses blame their offer or landing page (which feels easier than…

How to Scale Your Google Ads Budget Without Wasting Money

scale google ads budget

Thinking of increasing your Google Ads budget? Brilliant! That means your business is growing and you’re ready to reach more customers. But throwing more money at your campaigns without a proper plan is a disaster waiting to happen. We’ve seen too many businesses get excited at the prospect of scaling up, only to watch their…

Quick Ways To Get Good Conversions On Google AdWords

Our company has done a lot of research into AdWords and we think it’s only fair to share that knowledge. Do you want to have a great success rate in Adwords? If you do, read on. The following are quick tips you can apply in order to get good conversions in AdWords: 1. Go for local searches.…