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How to Read Your Google Ads Results Without Getting Lost

Google Ads basics

Reading your Google Ads results means checking five core metrics: impressions, clicks, cost per click, conversions, and cost per conversion. But when you’re new to this, those five metrics sit inside a dashboard packed with dozens of numbers, which may feel like you’ve opened a statistics textbook instead of an ad platform. It’s because most…

How to Scale Your Google Ads Budget Without Wasting Money

scale google ads budget

Thinking of increasing your Google Ads budget? Brilliant! That means your business is growing and you’re ready to reach more customers. But throwing more money at your campaigns without a proper plan is a disaster waiting to happen. We’ve seen too many businesses get excited at the prospect of scaling up, only to watch their…

Quick Ways To Get Good Conversions On Google AdWords

Our company has done a lot of research into AdWords and we think it’s only fair to share that knowledge. Do you want to have a great success rate in Adwords? If you do, read on. The following are quick tips you can apply in order to get good conversions in AdWords: 1. Go for local searches.…